When searching for a property, home shoppers wish to acquaint themselves not only with the house and its look, they also prefer to get as much information on the community and on the neighborhood of their potential future home.
For families, who constitute a 65% of home buyers, according to a 2015 report by National Association of Realtors, the quality of schools in the area plays an important role and oftentimes contributes to the final purchasing decision. When users land on your listing, they’ll want to find out about the schools in the community, and if your listing does not have this information, they’ll possibly navigate away from a listing to search for the information elsewhere.
Knowing that it is essential to retain a visitor on your site when he is viewing a listing, we are rolling out Nearby Schools Plugin for property sites, which will help families get accurate and up-to-date information on all schools located in proximity to the property they are viewing.
How it Works
The information is displayed in a box and gives parents a quick and convenient snapshot of the schools in the area. The schools are grouped based on rating, test scores, students’ academic performance, college readiness and other factors.
The Plugin is based on GreatSchools API – a US trusted rating service, which serves as a guide for millions of parents in the choice of schools for their children. With the Plugin activated on your property site, your users will have access to profiles of more than 200,000 public and private schools and over one million reviews from parents, teachers and students sharing their feedback about a school they know well.
The box with school information is clickable and a user may navigate to GreatSchools and obtain more detailed information on a particular school. User’s query results are cached by the Plugin meaning that it will in no way affect the speed of your site. Along with other advantages, the Plugin will also allow you to:
- Provide users with accurate and up-to-date school information without leaving your site;
- Increase the informational value of a listing, particularly for families with children of school age;
- Set the radius within which schools will be shown;
- Limit the number of schools to be displayed in a box by a –view more- link, thus making it look compact even with a large number of schools in the area.
The Nearby schools Plugin is intended mainly for owners of real estate scripts. Since the Plugin is based on GreatSchools – a US School Rating Agency, it is supposed to be used by property sites targeting the US real estate market.